Sometimes it would seem wise to give up, but I can't seem to do that even though I've had very little success to date. I guess that is the nature of marketing...keep trying until you find something that works! I am convienced that lanyards can be fun and/or pretty to wear, therefore, a profitable commodity. I just need to figure out how to match product to customer. I've had good success with personalizing my cedar signs, so thought I'd try the same with lanyards. It is my plan to use clip art to create a unique and personalized lanyard. It will take a little time to polish my craft, but I'm off and running. I can't say I like every piece I've made so far, but I'm getting better at working with polymer clay to get a desired creation. Price will factor into each piece once I feel confident I can provide a consistant product. Right now I'm simply challenging myself to be creative. It is what I love best....
If you want me to create a customized lanyard feel free to contact me via my Etsy shop or through my email link. I will post the finished product on my Etsy BachsCrafts. No obligation to buy until you see something you like. Consider providing the following information when ordering:
- design (logo, or simple clip art works best)
- shape (heart, circle, oval, square, flower, etc.)
- colors of braid (up to 4 colors though 2 work
best)
- metal: silver, gold or copper
- spelling (if applicable)
- length, usually between 28”-40” (double the length
from back of neck to where you want the pendant to hang)
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Dragonfly Lanyard |
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Sun and Moon Lanyard |
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Stick Figure Nurse Lanyard |
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Squirrel Lanyard |
It’s great that you are looking into marketing your products, and looking for ways to improve your craft at the same time. Truly, it’s all about finding the right niche and making things that appeal to them. And while marketing stuff online is easy and convenient, I hope you also find time to attend to local marketing events or bazaars, so that your products can be made more visible to different kinds of clients. Anyways, good luck!
ReplyDeleteRicky Rowe @ Find A Jewelry Expert